Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Swift7 ("we", "us", "our") collects, uses, and protects your personal information when you use our website at swift7.co.uk or enquire about our services.

1. Who we are

Swift7 is a web design service operated by Callum MacInnes, based in Yorkshire, UK. If you have any questions about this policy, you can contact us at hello@swift7.co.uk.

2. What information we collect

We collect information you provide directly to us, including:

• Your name, email address, and phone number when you submit an enquiry form
• Any other information you choose to include in your message

We also collect limited technical information automatically, including:

• IP address and browser type
• Pages visited and time spent on the site
• Referring website

This technical data is collected via Google Analytics 4 and is anonymised where possible.

3. How we use your information

We use the information we collect to:

• Respond to your enquiry and provide our services
• Communicate with you about your project
• Improve our website and understand how visitors use it
• Comply with any legal obligations

We will never sell, rent, or share your personal information with third parties for marketing purposes.

4. Legal basis for processing

We process your personal information on the following legal bases:

• Legitimate interests — to respond to enquiries and run our business
• Contractual necessity — to deliver services you have requested
• Consent — for analytics cookies, where required

5. Cookies

Our website uses cookies to understand how visitors use the site. We use Google Analytics, which sets cookies to collect anonymous usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Third-party services

We use the following third-party services which may process your data:

• Google Analytics 4 — website analytics (Google LLC)
• Web3Forms — form submission processing
• Krystal Hosting — website and email hosting

Each of these services has their own privacy policy governing how they handle data.

7. How long we keep your data

We keep enquiry data for up to 2 years, or for as long as is necessary to provide our services. You can request deletion of your data at any time by contacting us.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict how we process your data
• Withdraw consent at any time

To exercise any of these rights, contact us at hello@swift7.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

9. Data security

We take reasonable steps to protect your personal information from unauthorised access, loss, or misuse. Our website is served over HTTPS with full SSL encryption.

10. Changes to this policy

We may update this policy from time to time. The date at the top of this page will reflect when it was last updated. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy-related questions, please contact:
Callum MacInnes — Swift7
hello@swift7.co.uk
+44 7380 218301