Case Study
Elland Road Roofing.
They had a site. It just wasn't doing anything. A basic page that looked outdated and wasn't generating a single lead. Here's what happened when we rebuilt it in 7 days.
Case Study
They had a site. It just wasn't doing anything. A basic page that looked outdated and wasn't generating a single lead. Here's what happened when we rebuilt it in 7 days.
Overview
Elland Road Roofing already had a website — but it was basic, outdated, and wasn't bringing in a single enquiry. Potential customers would find it, take one look, and go to a competitor.
A bad site can be worse than no site at all. It signals to customers that the business isn't professional or active.
A complete rebuild — mobile-first design, persuasive trade copy, and local search targeting built to look professional for high-intent Yorkshire roofing searches and convert visitors into fast quote requests.
Built with clean, fast code and simple CMS options so the client can update photos and reviews easily.
What Was Built
Fast mobile architecture with local search setup targeting Yorkshire roofing search terms.
01
Pages written and structured to target high-intent roofing searches across Leeds and West Yorkshire — putting the business in front of customers actively needing work.
02
Clear, conversion-focused forms on every key page — making it as easy as possible for a potential customer to get in touch.
03
Built on WordPress so the client can add testimonials, update services and manage content without touching code.
04
Individual pages for each roofing service — flat roofs, repairs, new builds — each targeting specific search queries.
05
Set up and optimised alongside the site launch — driving map pack visibility for local searches.
06
All content written by Swift7 — trade-specific language that builds trust without the fluff.
The Result
35% more leads per week within weeks of the new site going live. That's what happens when a website is actually built to convert — not just look decent.
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