Case Study
Apex Strength.
A speculative design for a Hull-based gym — showing what a membership-focused, mobile-first site looks like when it's built to actually convert visitors into sign-ups.
Case Study
A speculative design for a Hull-based gym — showing what a membership-focused, mobile-first site looks like when it's built to actually convert visitors into sign-ups.
Overview
Most gym websites are either bloated agency builds that cost thousands, or basic DIY sites that look nothing like the quality of the gym itself. Apex Strength is a concept showing what's possible at the Swift7 price point.
Bold, high-energy design. Built around memberships, class bookings, and converting a local audience.
A static site built for speed and conversion — strong visual identity, clear pricing, and a mobile-first layout designed for the way gym members actually browse.
No page builder, no templates, no compromises on performance.
What Was Built
Designed to drive memberships and class bookings from day one.
01
Clear, compelling pricing tiers with a prominent call to action — making it easy for a visitor to sign up without needing to call or enquire.
02
A structured, readable class schedule that gives members everything they need to plan their week — filterable by class type.
03
High-energy aesthetic that reflects the gym's brand — dark tones, strong typography, and imagery that builds confidence in the product.
04
Gym members book classes and check timetables on their phone. Every element was designed for mobile first, desktop second.
05
Individual profiles for each trainer — building trust and giving members a reason to commit before they've set foot in the gym.
06
On-page optimisation targeting Hull gym search terms — so potential members find the gym when they're actively looking for one nearby.